In this episode of Business & Bubbly, your host Charity Majors delves into the crucial rule that can make or break a business's growth. She highlights the common mistakes that business owners make and the importance of shifting focus towards sales and marketing in order to thrive. Let's dive right into this episode!

Episode Summary
In this episode, Charity Majors discusses the crucial shift in perspective needed for business owners to achieve success and growth. She emphasizes the impact of sales and marketing, highlighting the 80/20 rule for prioritizing revenue-generating activities and the necessity of understanding the sales and marketing process for business owners.

Discussion Points
1. Shifting Perspective: Defining business beyond products and services.
2. The Hard Reality of Entrepreneurship: Necessity of business skills beyond expertise.
3. The Importance of Sales: Making or breaking a business as a business owner.
4. Implementing the 80/20 Rule: Prioritizing revenue-generating activities.
5. The Role of Marketing: Fueling sales and cash flow for business sustainability.

Timestamps
00:39 - The reality of being hit with the challenges of entrepreneurship.

02:25 - The lack of business insights in traditional certifications.

04:24 - The necessity of selling and marketing for business success.

08:46 - Prioritizing revenue-generating activities with the 80/20 rule.

14:46 - The significance of marketing as the engine that generates sales.

Links:

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